Optikko Pikkarainen

Written By Emmi Tiainen

Optikko Pikkarainen is a private optician in downtown Kitee, specializing in stylish eyewear and eye care.

The old, outdated website no longer met the needs of today. We started by updating the graphic guidelines and created a small image bank. We also conducted a more detailed interview about the website's text content. Additionally, we updated their brand colors to a fresh blue hue while retaining their classic logo. The new website was launched in 2023 and later Vello's booking system was added to the site.

Emmi Tiainen

Emmi Tiainen is a Creative Director and Interior Architect based in Joensuu, Finland. Design thinking, process development and living aesthetics are her main drivers towards work and life in general.

— I specialize in creating brand identities, spatial experiences, and thoughtful imagery. My strength lies in seeing the big picture and creating impactful, holistic brand experiences.

— Contact me to discuss how discovering your design identity can transform your brand!

https://emmitiainen.com/
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